Case Study: LeapFrog

LeapFrog, the leading brand for educational toys, partnered with MommyParties to develop a unique in-home experience for parents and their children. The highly anticipated “Learn, Create and Share” parties introduced attendees to the LeapPad™ learning tablet and Tag™ Reading System. In addition to these sought-after toys, the party kits contained customized recipes, games, and activity sheets to bring the LeapFrog tools to life. Buzz from the parties helped make the LeapPad one of the “IT” toys for the holiday season and parents were able to showcase LeapFrog’s mission right from their own living room by showing their kids that learning is fun!